WOrK EXPERIENCE
Leads SRG's social media strategy across Meta, TikTok, YouTube, and LinkedIn, adapting to varying demographics and content needs among SRG corporate and SRG’s 19 communities
Expands online reach through community management and engagement strategies
Directly managed marketing intern, providing insight on organic social media best practices
Conducts training for all 19 community teams on content capture during on-site activations
Initiates on-trend and PR-worthy events and social stories for communities
Played a pivotal role in the company's brand refresh and website development, involving logo design, font and color selection, web page building, and copywriting
Travels to communities, gathering firsthand content for iHeartMedia streaming campaigns, social ads, and website use
SENIOR RESOURCE GROUP
SOCIAL MEDIA & Content MANAGER
SAN DIEGO
APRIL 2023 – PRESENT
Owned social media presence across Instagram, Facebook, Twitter, TikTok & LinkedIn
Curated social content strategy & created all content through photo editing, graphic design, videos editing and writing copy to fit the social landscape in an authentic and organic way to feel native to each platform
Managed full marketing calendar to ensure email, social, website updates, and additional marketing collateral maintained cohesive messaging day-to-day
Actively contributed to the brand community through social engagement, responding to direct messages, and directing questions to our Investor Experience team
Designed and wrote copy for website’s homepage hero & banners for multiple clients and StartEngine’s own promotion
Managed users’ comments on StartEngine’s own campaign page, ensuring timely responses to all questions and concerns regarding the funding round
STARTENGINE
SOCIAL MEDIA MANAGER
LOS ANGELES
January 2022 – September 2022
Grew Instagram account by 2000% in seven months by developing narrative-driven photo, video, and copy content that engages target consumer segments across social channels
Monitored the performance of each post and channel to continuously improve brand’s social strategy while providing insights to help the full team improve efforts, a/b testing messaging and content-types to ensure peak engagement and sales
Created national influencer marketing strategy, with a video-focused strategy to generate optimal assets for reuse in social ads and other paid media
Managed 28 campaigns, oversaw program budget & product allocation with regular insight reporting
Assisted in creative direction and production during in-house and agency-partnered photoshoots for brand’s new product launches and evergreen and seasonal campaigns
LEVITY
SOCIAL MEDIA COORDINATOR
LOS ANGELES
January 2021 – DECEMBER 2021
Ideated and produced social media content, following a weekly posting cadence for both feed posts, IG stories, and Facebook posts
Developed monthly social content strategy and franchises to bring the brand to life and drive follow and engagement rate growth
Grew ROA affiliate program by 146% in six months since joining the team through aggressive acquisition of new affiliates in orderto hit annual revenue targets
Owned overall affiliate strategy including ongoing commission andpromotion structure in addition to content strategy and building briefs for creative assets needed to support program growth
Owned strategy and execution of Spring 2020 direct mail campaign that circulated 300,000 homes across the United States
Assisted in building creative strategy for quarterly email campaignsand execute daily coordination of all emails including creatingbriefs, QA and scheduling
ROCKETS OF AWESOME
MARKETING COORDINATOR
NEW YORK
JULY 2019 – MARCH 2020
Envisioned concepts for a variety of experiential activations from hotel launches in Seoul, South Korea to Art Basel exhibits in Miami or studio lounges at NYFW
Tasks included brainstorming, research, image sourcing, compiling past case studies, writing, and copy editing – all culminating into proposals for different brands
BMF MEDIA
STRATEGY INTERN
NEW YORK
MAY 2018 – AUGUST 2018
Strategized timely and culturally relevant campaigns to increase traffic and sales
Produced branded marketing collateral such as flyers and web graphics, managed and increased social media presence
COCOVAIL BEER HALL
MARKETING MANAGER
BARCELONA
SEPTEMBER 2017 – FEBRUARY 2018
Assembled teams on a weekly basis to create out-of-studio packages: acted sketches and “man-on-the-street” type interviews
Acquired all necessary equipment from Elon’s Gear Room, directed packages, and, at times, filmed and edited the footage as well
ELON STUDENT TELEVISION
PACKAGE PRODUCER & AUDIO ENGINEER
ELON, NC
FEBRUARY 2017 – MAY 2018
FREELANCE PHOTOGRAPHY
PERSONAL BUSINESS
CURRENTLY: SAN DIEGO
FEBRUARY 2017 – PRESENT
Execute individual and group photos in a fun but professional manner for college graduations, sports events, philanthropy events, and professional headshots.
education
ELON UNIVERSITY
B.A. Strategic Communications
Minor: Business Administration
Graduated Cum Laude
GPA: 3.61
August 2015 – May 2019
UNIVERSITAT POMPEU FABRA
Barcelona, Spain
September 2017 –December 2017
Skills / Platforms
Microsoft Office
Word, Excel, Powerpoint
Adobe Creative
Photoshop, Illustrator, Lightroom, InDesign, Premiere
Personal Skills
Organization, time management prioritization, critical & creative thinking
G Suite
Google Docs, Slides, Sheets
Coding
Basic HTML and CSS
Team Dynamics
Interpersonal communication, leadership, creative problem solving
Apple Equivalents
Pages, Keynote
Photo/Video
Variety of DSLR equipment
Social Media
Marketing, management, analytics (both in-platform and external applications)
Hootesuite, Sprout Social, Planoly
Music Production
DAWS: Logic Pro X, ProTools
Studio Recording
Setting up and breaking down recording studio